Decisions Under Uncertainty
Math · Intermediate · Lesson 5 of 7

When to Stop Looking

The 37% rule

An interactive lesson with 6 steps, about 5 minutes: you predict, drag and solve, with instant feedback on every answer. It runs in your browser and needs JavaScript.

What you’ll learn

  • In optimal stopping, look first to set a benchmark, then leap at the first option that beats it.
  • The best cut-off is about 1/e≈37%1/e \approx 37\% of the options.
  • It gives about a 37% chance of choosing the very best.

Steps

  1. Choosing the best
  2. Look, then leap
  3. Why not leap sooner?
  4. Just three
  5. Ten candidates
  6. Flat hunting